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Experts discuss China construction machinery “go out” strategy at Bauma Chin

Jan 01,1970 Sanypalfinger

On the first day of Bauma China 2016, China-US Expert Senior Level Talks sponsored by SANY E-business center was held at SANY exhibition hall. Experts at home and abroad gathered together to discuss how Chinese construction machinery companies to build international brand and rapidly establish overseas sales network, etc.


SANY’s international course sees a steady development since its officially entrance into international market in 2000. At the same time, SANY gradually attaches more importance to its internationalization and provides more resources support. The international market share has reached to 44% in October of this year. Deng Haijun General Manager of SANY European business unit said.

Deng has experienced a lot for the past 16 years in SANY’s overseas development course. In the previous eight years, we have explored how to adapt to overseas market requirements, so we consistently improve our product quality to meet local requirements and some product features even surpass our competitive brands. Nowadays, our focus is on how to improve our brand image and enlarge brand popularity. After 2012, SANY overseas popularity has been remarkably improved through a series of international events, such as Japan’s Fukushima nuclear power rescue, Chile rescue, purchasing Putzmeister. Therefore, our current task is to improve SANY’s overseas reputation. Advanced technology, thoughtful service, complete parts and good reputation will greatly enhance our market influence.